Whether this is the year that you start marketing your new local business from the beginning or the year you begin learning how to take advantage of Local SEO for a company that has never really used it, here are some things to get you started. Some of these tips may sound simple, but many business owners try to skip steps in the Local SEO learning process and wonder why they do not get the results they want because of it.
Start by investing some money into your website. If you run a business in your local area, hire a designer that designs websites that are locally focused. Your website will be much different from one that is national or internationally focused. Know that you may have to make an investment to get an good looking, usable, and optimized website to get the best results.
Many Local SEO related questions can be figured out by a few minutes spent looking over the Google Places Quality Guidelines. Figuring out the number of Place Pages that you can have and how to avoid committing any common violations are all included in the guidelines.
Once you understand the guidelines, you can design a listing for your business or to take the time to fix any past violations. Then, get your business listed in as many other local business indexes as you can. Some will work as citations for your Google Place Page and others are just effective places to have your business included.
Then there are the social sites; Facebook, Twitter, Google+, coupon websites, video and picture sharing, and websites just for reviews, there are many websites that you can be listed on for improved local SEO once your website and Google Places page are ready. It can be very time consuming to try and do everything all at once, choose the platforms that you understand the best and work on them.
Many business owners do not understand how important their content is for local SEO. From the smallest description on a business listing to the most detailed article on a website, words are the primary content of the Internet. You must be prepared with great written content to be respected. If you do not want to do the writing yourself, hire a copywriter who is experienced with locally focused businesses and who can provide well written, optimized copy.
Although these are just basic tips to get you started with local SEO, a little creativity can take you far ahead of your competitors. Do not be afraid to try something new, and keep working on your local SEO efforts.
If you would like to know more about what a Local SEO company can do for your business, give Local Map Fusion a call at 1-877-264-5798.