Local SEO Internet marketing goes by many different names and terms, but essentially, it entails the optimization of your website – as well as other online content related to your business or brand – that increases your site’s value (or as Google might say, relevance) to major search engines. This local SEO has undoubtedly turned into one of the best ways – if not the absolute best way – to acquire more coverage online and more views, clicks, visits, conversions, and ultimately – more revenue – for you and your small or local business.
Having recently – in the past several months – launched, updated, and altered its Panda algorithm revision, Google – arguably the king of the hill when it comes to online search – shifted its attention toward more local, regional businesses and searches for such businesses, thereby making it possible for small businesses to finally get that stand online through local SEO that they’ve been wanting for so long, but maybe couldn’t obtain because they simply didn’t have the kind of money required to compete against the national or worldwide SEO campaigns implemented by major corporations.
So now that local SEO has incidentally become the new basic necessity for small business, local SEO Internet marketing services have – not so surprisingly – followed suit, providing extended coverage to small businesses needing to bring a greater amount of paying patrons to their locations. Today, there can be no smarter way of promoting your brand on the Internet than through local SEO. It is effective for many reasons, but primarily it is powerful because it targets keywords that people would use to search for products or services in a particular geographic area.
Say, for example, a user in Chicago types in “pizza delivery Chicago” into the Google or Bing search bar and is then displayed a collection of results. These results are primarily local, because the user indicated where they would like to order pizza from in the search itself. This is important, because if there are only local results, it gets rid of all the other guys that compete with them on a national level. Local SEO takes advantage of these so-called “local modifiers” within long-tail keywords and phrases to target your specific demographic far more accurately and precisely than otherwise could have been accomplished through an expensive, time-consuming marketing or SEO campaign that wouldn’t reach out to their intended audience.
Now that you know the power of local SEO, it’s time to take the leap and sign on for services today.