Why Answering “What is Google Places?” is Important for your Business

What is Google Places, you ask? First let’s make sure you understand what Google Maps is. Google Maps is, a map. Google displays the map section just below the paid ads at the top of the search engine results page. Generally there are anywhere from one to seven listings for local businesses. Underneath the map section is where the organic results begin. Those with the strongest SEO in place are the pages that are displayed first.

Ask ten business owners “what is Google Places?”, and you will likely get a number of different answers. One business owner may call Google Places an online version of the phone book. Another may call Google Places a virtual storefront. Both business owners are correct in their descriptions of Google Places. For many local business owners the questions is not what is Google Places, but what can I make of it!

Google Places provides a page for every business that they find, whether you sign up for one yourself or not. Unlike with maps that show only the name and address, the places listing gives you the option to list all kinds of information about your business including your hours and contact information. You can enter a description and add pictures and videos. You can also choose categories that your business falls into. The more information you provide on your business, the more likely you will place high in local search.

When you ask some business owners “what is Google Places?” they may tell you about online reviews. Reviews are very important to your Google Places SEO. For consumers looking for businesses, it is helpful to see what other consumers think. Google can pull reviews from other sites and display them right on your listing. Customers can also review your business straight through Google Places.
When asking “what is Google Places?” you may first want to understand how the revolutionary business listing service began. It began when Google combined Google Maps and organic search results into listings just for local searches. The search engine leader developed this search filter just for searchers looking for businesses in their local area.

Smart business owners understand the importance of asking what is Google Places for their businesses. They know that to get more customers their businesses must rank high in local search results.

A surprisingly large percentage of small businesses have not taken advantage of this free service. If you own a small business, you must take advantage of Google Places to market your business to people on local searches, but first, you need to figure out, what is Google Places to you?

If you are still asking, “What is Google Places?” Call Local Map Fusion 1-877-264-5798 Today!

How Google Maps with Street View Can Get you More Customers

Google Maps with Street View as a part of your Google local SEO strategies is a great way for local businesses to get found by consumers looking for products and services nearby. Millions of people look at Google Maps with Street View everyday, and by focusing on the consumers in your area you can help to make it easier for them to find you.

Whether you are a larger established business or a small local company just starting out, it is smart to begin thinking locally because that’s where your customers are. If you are not already using local SEO strategies effectively and promoting your business with Google Places SEO then it is time to get started. When done well, local SEO is very helpful for increasing your search engine visibility for your local keywords.

When consumers find you on Google Maps with street view they are able to look at a variety of helpful business information such as, address, hours, phone number, pictures, maps, and a “street view” with pictures of what your business looks like and where it is located.

Businesses that use the Google Maps with street view program have their property photographed in 360 degree panoramic shots. These pictures show exactly what customers will see when they actually visit the business. If you are a business that is going to have Google Maps with street view pictures taken, Google recommends that you let your customers and employees know by putting up signs and making announcements. Google uses blurring technology to remove the faces of anyone that still appears in the pictures and does not publish photos if people can be seen.

Business owners can benefit greatly from the added exposure of Google Maps with street view. The service is free and gives consumers the opportunity to be sure about your business, and to plan their visit using Google Maps to get there. Street View is even available on Google Maps for mobile, for consumers on the go.

As a consumer being able to see what they can expect from a business in pictures ahead of time is a great help, to save time and potential gas money. By making your business visible on Google Maps with street view you can increase your visibility on Google Maps and Google Earth. As an added bonus, you are also able to use Street View imagery of your business on your own web sites to give virtual tours of what you offer.

If you are interested in taking advantage of Google Maps with Street View for your business but don’t know where to start, Call Local Map Fusion 1-877-264-5798 Today!

How Google Maps for Directions Helps your Business to be Found

Location based search results are a feature of Google search that provides many opportunities for local businesses. Google has been displaying these results for some time now and they give you the chance to narrow down your target market to just searchers in your local area. Local businesses often waste their energy trying to optimize their website globally, but with local SEO, when your customers use Google Maps for directions they are able to find your business easily.

If your business serves your local area, Google local SEO can really help. When you are optimized for local search, if your customers use Google Maps for directions they will be able to find you easily, which makes converting potential customers easier. With Google Maps Optimization you can make sure that you are targeting only potential customers that will actually want to visit your business.

When customers use Google Maps for directions they can see driving directions, multiple map views, business locations and contact information, and more. You then have the ability to bring your business to life with individualized Places pages where you can go into more detail about your business. If your potential customers cannot find you when they are using Google Maps for directions, you should work on setting up your local SEO, as soon as possible.

When you are working on Google Places SEO, you will be able to edit your listing to reach your desired demographic in a number of different ways. You will do this by adding keyword phrases to your content that are targeted towards people who might be interested in your products and services, by choosing categories for your business that will attract those who are looking for a business like yours, and by creating ads and deals that are designed particularly for your potential customers.

When you create your business listing on Google Places and have the corresponding business location marked on Google Maps for directions, you will be making sure that your business can easily be found by everyone who is searching for a business like yours in your area. This means that even if they don’t know the name of your business, or if they are searching with general keywords relevant to your business, you will show up when they use Google Maps for directions.

Everyone who searches the Internet using Google sees both Google Places page listings and Google Maps results. This means your business has an even better chance of increased visibility when you optimize for both.

Are you interested in learning more about how your business can increase traffic when your customers use Google Maps for directions? Call 877-264-5798 Today!

What you Need to Know about Google Local SEO for Mobile

Today, the internet can be accessed easily with a variety of technological devices and platforms. This often means that your business website can be viewed by a very large audience. With the increase of iphones and other popular smart phones, Google local mobile SEO has become a necessity. Internet searchers are often much more impatient while they are using their mobile devices, so it is important that you provide an optimized website just for mobile.

The first step in creating a mobile site for Google Local SEO for mobile is to figure out the content that you have to include. Because of the small screens on smart phones, you have to decide on the key pieces of information that your visitors will likely be looking for. Google Local SEO for mobile has become more important because more people are conducting searches through their mobile phones. Mobile is particularly useful for local search because many consumers use their phones for information while they are on the road.

The basic SEO best practices that apply to all websites still apply to Google Local SEO for mobile. This includes proper use of keywords, meta titles and descriptions, relevant and interesting content, and site maps, to name a few. Remember that the whole point of creating a mobile website is that it is optimized for the small screen.

Sometimes your keywords for Google Local SEO for mobile will be different from your traditional website and sometimes they won’t. It is always recommended that you do some keyword research when creating a new site for Google Local SEO for Mobile. You might discover that people are using completely different keywords to search while on their phones. Sometimes they will be exactly the same. Regardless, it is important that you know and optimize your site with the best keywords.

In addition to making sure that you do Google mobile SEO for your mobile site, it is also important to make sure it is optimized for local search. Note that, 61% of mobile users are searching for businesses in their local area.

It is important to remember Google local SEO for mobile when you are attempting to engage targeted local traffic. With the continuously increasing sales of smart phones and tablets over the past few years it seems definite that mobile searches will only continue to increase.
If you are interested in Google Local SEO for Mobile but don’t know where to start, give Local Map Fusion a call at 1-877-264-5798.

How to Make Sure Customers Find you on Google Local Maps

When people are looking for your type of business online, do you show up in their Google search results? Obviously everyone has heard of Google, but not everyone knows where their business ranks. It is important that your business ranks well in Google to gain new customers who may be searching for you.

Most business owners know that search engine optimization is important, especially today as many business owners continue to search for marketing strategies that will get them the best results that they can afford. By taking advantage of Google Local Maps you can get listed in Google on the front page of a search for local area searches for your product or service just by following some simple steps.

You will begin the process to get your business on Google Local Maps by going to Google+ Local online. When creating a profile you will input any necessary information about your business and include some keywords, but not too many. Your keywords will be what potential customers may search for when looking for information about your kind of product or service online.

Once you have entered all of the information that you are asked for (and be sure to include as much information as you possibly can), make sure that everything is correct and click submit. You will be asked to verify your information before your profile will be able to show up in the search results. You can verify your listing with Google by postcard or telephone. Choosing to verify over the phone will allow you to complete your verification much more quickly.

Once you have verified your Google Local Maps listing you will want to start looking in your local search results for your listing for the keywords that you selected. Google recommends checking back in seven to ten days, but your Google Local Maps listing could show up in as little as a few hours.

When you have followed the steps above to create a Google Local Maps listing you have taken an important step for making your business more visible online by helping you to show up in the search engine results of your potential customer and clients in your local area. It will not be long before you begin to enjoy the rewards of targeted search engine traffic.

Google Local Maps is a very popular mapping service with 1 billion monthly active users, which, with the addition of your profile, will be able to more easily locate your business. In addition, Google Maps with Navigation, is also available on many mobile phones to provide directions and guides to take customers directly to your door.

If you are interested in taking advantage of Google Local Maps to increase your search presence, contact Local Map Fusion today at 1-877-264-5798.

Using Google Maps SEO for Maximum Visibility for your Local Business

Google Maps SEO can be a very important key to advertising your business in your local area. If you can benefit from local search results (and you probably can) and you are not ranking highly in the Google Local Listings for your category, then Google Maps SEO should be a primary focus of your online marketing and local search engine optimization efforts.

In the past few years more and more Local SEO companies have appeared. This is because Google Maps SEO continues to become more and more important to getting more business from Google. Google Maps SEO provides a great opportunity for you to get more visibility to your business online and bring customers right to your door.

Why has Google Maps SEO become so important? Studies show that 74% of all internet users perform local searches. This is because when people are looking to buy a product or service they will often search locally. Studies also show that over 46% of the traffic that comes from google maps results in sales. When you or your potential customers search for something in your local area, you often aren’t just looking for information, but you are looking to buy a local product or in the immediate future.

As Google Maps SEO has grown to be a more important part of online marketing strategy, many business owners have started to rely solely on it to generate more business. That can be a dangerous position for any small business to be in. By only relying on one SEO strategy you risk having something change, such as an algorithm, that could take you out of the top results.

When you begin doing Google Maps SEO be sure not to forget about organic search optimization to extend your reach online. PPC ads can also be an important part of your marketing mix to help you pull in more targeted traffic. Increase the visibility of your local business even further by taking advantage of social media marketing on Facebook and Twitter, try Facebook PPC. Advertise locally on websites that focus on your city or town. For the best results, take advantage of everything available online to help improve your business.

Are you interested in doing Google Maps SEO to get more visibility for your local business online? Call Local Map Fusion today at 1-877-264-5798.

Why Use a Local SEO Services Provider?

If you would like your business to have a high search engine results placement for your local area, then working with a local SEO services provider makes sense. These companies have the experience to help make your website more visible to your potential customers. Now that people are using the internet more than the phone book to find businesses in their local area, it is smart to get your business ahead of the competition online. If you are not familiar with what is required to do local SEO for your business, then the knowledge of an expert can be priceless.

A Local SEO Services provider can look over your website to figure out what needs to be optimized. When your website is optimized to increase local traffic it will result in more sales, but there is a lot required to get your website a higher search engine placement. When you are trying to run a business, the last thing you may want to learn is how to do link-building. When you consider how time consuming SEO can be, it can seem impossible. This is where local SEO services can really help.

If you own a small business, whether small or established, you will need to be visible to the people that live in your area to get new business. If you are waiting for walk-in customers to find your store and make a purchase without having a presence online, you are limiting your business. Local SEO services are very effective at helping you get more out of your local market.

While traditional advertising and marketing requires a large investment, the internet has given business owners the opportunity to grow their businesses in a much more cost effective way. Local businesses need some kind of local business promotion to reach new customers and they can do this with Local SEO services.

Even though Local SEO services will require some investment it is small as compared to running traditional advertising campaigns, while still giving business owners maximum coverage and reach to targeted consumers. When properly optimized by a local SEO provider, your local business listing will place high in the search engine results giving your local target market an easy way to learn about your business.

If you are interested in taking advantage of Local SEO Services for your business, call Local Map Fusion at 1-877-264-5798.

What To Do When your Google Local Business Listing Gets a Bad Review

Even though creating a Google Local Business listing can help increase your online visibility, there is a downside. No matter how hard your business works to improve customer service, there is a good chance that your business may eventually get a bad review. How you react to bad reviews is vital to how well your business will do online.

The reason review sites are popular, and why reviews are included in Google Local Business listings is because they provide potential new customers with information on what they can expect when they choose a business. Reviews have become a very important part of influencing purchasing decisions.

According to a recent study, four out of five consumers have changed their minds about a visiting business based on negative information available online. But negative reviews are not all bad. Reviews of all kinds help potential customers feel like they have done their research which moves them further towards making a purchase. Negative reviews can also give your Google local listing more credibility, what are the odds that any business could have all glowing reviews? Most importantly, negative reviews give businesses the opportunity to communicate in a way that is seen by other potential customers.

Being aware of when a negative review is posted about your business is very important. You do not want to find a negative review on your Google local business listing months later. To make sure that you know about any negative reviews right away, setup a Google Alert for your business.
Once you discover a negative review in your Google Local Business listing, determine whether you should respond. Sometimes a reviewer may be too vague for you to provide a helpful response. Never respond to reviews unless you can take ownership over the issue, and offer some kind of solution. If similar complaints continue you may have to carefully consider how your business can adapt to fix the problem for good.

If you don’t respond because you think a complaint is not serious enough, you risk negative comments spreading beyond your Google Local Business listing into other blogs and websites. The best way to stop negativity from growing is to handle it at the source. Often a few words from you will be enough to stop the negativity and get your message back on track.

When you decide to respond to a review be positive. Responding to reviews on your Google local business page, is part of the sales process online and a great opportunity for you to show that you care about your customers and are willing to make things right.

If you would like to learn more about using Google Local Business listings, call Local Map Fusion at 1-877-264-5798.

How to Add a Business to Google Maps

If you own a business it is a good idea to know how to add a business to Google Maps and Google Places. Most business owners are aware of the importance of creating a search engine optimized business listing to get their business placed on the first page of search results. These business owners may not know, however, where they should begin when they are actually building that listing.

Google has made the process to add a businesses to Google Maps relatively simple. The basic steps of the process happen in three steps. First, you have to enter all of your business information, which should include updated contact information, pictures and videos. Then, you will verify that all of the information is correct. And last, you wait, sometimes up to two weeks before your business listing will display in Google Places and on Google Maps.

After going through the following steps to add a business to Google Maps, you will be on your way to increasing the online visibility of your business.

Before you add a business to Google Maps you should do your research. It will be helpful for you to read the quality guidelines and the local listing content policy so that you are sure that nothing you do will get your business in trouble with Google.

Begin the process to add a business to Google Maps by signing up for a Google account. You can give other users access to update your Google Places listing only by giving them your Google account information. Then, click “Add New Business” to add a business to Google Maps.

One of the worst mistakes business owners make when they are trying to add a business to Google Maps is entering incorrect information. Make sure you are entering the actual name of your business, and the correct mailing address, phone number, and web address of your business.

For the most effective Google Maps SEO, you have to enter information into every field that is available. You are able to enter up to five categories to describe your business and your hours of operation and payment options. You are also able to include photographs and videos, which will help you stand out and engage potential customers.

Click “Submit” only after you have reviewed your business listing information for any mistakes. Once you are done entering your information you will be prompted to pick how you want to verify your information, then you will click “Finish.”

Once you have optimized your business information in your Google business listing you are well on your way to appearing on Google Maps.

If you would like to learn more about how to add a business to Google Maps, call Local Map Fusion at 1-877-264-5798.

Why you Should be Doing Google Local Business SEO

Even as local business listings continue to change, Google local searches and results remain very important to many types of businesses. As SEO continues to become more of a necessity for online business visibility the importance of local SEO has only increased. The increasing amount of local searches has been caused in part by mobile searches for products and services. All of this means that if you are not paying attention to your Google Local Business SEO you might be missing out on sales from consumers in your area.

Listing your business on Google Places is free, and by having your business listed you will increase your visibility, but how much and who will see it? That is where Google Local Business SEO comes in to help you get as many sales as possible through search engine results pages. Google Local Business SEO should be done for any business that has a physical location and that is interested in driving more traffic to that location.

If you are a business with a physical location you should be listed and if you want your listing to be seen you need Google local business SEO. The exposure that you can get from a Google listing that is optimized can help by getting your business information to people that never knew about you before.
Once your listing has been optimized for Google Local Business SEO you may want to get even more exposure for your business with social media. Take the time to setup an account on Foursquare and make sure that your business is listed in the directory so that local customers can “check-in” for deals at your store. You will also want to have an account on Yelp for your business. Promote it at your store to get your customers to leave reviews on your page. These reviews are often picked up by Google as well.

When you are working on creating different accounts or profiles on other websites, always make sure that you include a correctly formatted anchor text link back to your business listing for Google Local Business SEO.

As consumers continue to get more familiar with the best methods of locating information, products and services online, it will only become more vital that your business is properly optimized for Google Local Business SEO. As Google continues to get smarter with how they show results, it is likely that local search results will continue to rank highly for each user. So, don’t wait until all of your competitors have a local business listing, get your business optimized for local search today!
If you have any questions about Google Local Business SEO for your business, give Local Map Fusion a call at 1-877-264-5798.