Why Answering “What is Google Places?” is Important for your Business

What is Google Places, you ask? First let’s make sure you understand what Google Maps is. Google Maps is, a map. Google displays the map section just below the paid ads at the top of the search engine results page. Generally there are anywhere from one to seven listings for local businesses. Underneath the map section is where the organic results begin. Those with the strongest SEO in place are the pages that are displayed first.

Ask ten business owners “what is Google Places?”, and you will likely get a number of different answers. One business owner may call Google Places an online version of the phone book. Another may call Google Places a virtual storefront. Both business owners are correct in their descriptions of Google Places. For many local business owners the questions is not what is Google Places, but what can I make of it!

Google Places provides a page for every business that they find, whether you sign up for one yourself or not. Unlike with maps that show only the name and address, the places listing gives you the option to list all kinds of information about your business including your hours and contact information. You can enter a description and add pictures and videos. You can also choose categories that your business falls into. The more information you provide on your business, the more likely you will place high in local search.

When you ask some business owners “what is Google Places?” they may tell you about online reviews. Reviews are very important to your Google Places SEO. For consumers looking for businesses, it is helpful to see what other consumers think. Google can pull reviews from other sites and display them right on your listing. Customers can also review your business straight through Google Places.
When asking “what is Google Places?” you may first want to understand how the revolutionary business listing service began. It began when Google combined Google Maps and organic search results into listings just for local searches. The search engine leader developed this search filter just for searchers looking for businesses in their local area.

Smart business owners understand the importance of asking what is Google Places for their businesses. They know that to get more customers their businesses must rank high in local search results.

A surprisingly large percentage of small businesses have not taken advantage of this free service. If you own a small business, you must take advantage of Google Places to market your business to people on local searches, but first, you need to figure out, what is Google Places to you?

If you are still asking, “What is Google Places?” Call Local Map Fusion 1-877-264-5798 Today!

How Google Maps with Street View Can Get you More Customers

Google Maps with Street View as a part of your Google local SEO strategies is a great way for local businesses to get found by consumers looking for products and services nearby. Millions of people look at Google Maps with Street View everyday, and by focusing on the consumers in your area you can help to make it easier for them to find you.

Whether you are a larger established business or a small local company just starting out, it is smart to begin thinking locally because that’s where your customers are. If you are not already using local SEO strategies effectively and promoting your business with Google Places SEO then it is time to get started. When done well, local SEO is very helpful for increasing your search engine visibility for your local keywords.

When consumers find you on Google Maps with street view they are able to look at a variety of helpful business information such as, address, hours, phone number, pictures, maps, and a “street view” with pictures of what your business looks like and where it is located.

Businesses that use the Google Maps with street view program have their property photographed in 360 degree panoramic shots. These pictures show exactly what customers will see when they actually visit the business. If you are a business that is going to have Google Maps with street view pictures taken, Google recommends that you let your customers and employees know by putting up signs and making announcements. Google uses blurring technology to remove the faces of anyone that still appears in the pictures and does not publish photos if people can be seen.

Business owners can benefit greatly from the added exposure of Google Maps with street view. The service is free and gives consumers the opportunity to be sure about your business, and to plan their visit using Google Maps to get there. Street View is even available on Google Maps for mobile, for consumers on the go.

As a consumer being able to see what they can expect from a business in pictures ahead of time is a great help, to save time and potential gas money. By making your business visible on Google Maps with street view you can increase your visibility on Google Maps and Google Earth. As an added bonus, you are also able to use Street View imagery of your business on your own web sites to give virtual tours of what you offer.

If you are interested in taking advantage of Google Maps with Street View for your business but don’t know where to start, Call Local Map Fusion 1-877-264-5798 Today!

How to Make Sure Customers Find you on Google Local Maps

When people are looking for your type of business online, do you show up in their Google search results? Obviously everyone has heard of Google, but not everyone knows where their business ranks. It is important that your business ranks well in Google to gain new customers who may be searching for you.

Most business owners know that search engine optimization is important, especially today as many business owners continue to search for marketing strategies that will get them the best results that they can afford. By taking advantage of Google Local Maps you can get listed in Google on the front page of a search for local area searches for your product or service just by following some simple steps.

You will begin the process to get your business on Google Local Maps by going to Google+ Local online. When creating a profile you will input any necessary information about your business and include some keywords, but not too many. Your keywords will be what potential customers may search for when looking for information about your kind of product or service online.

Once you have entered all of the information that you are asked for (and be sure to include as much information as you possibly can), make sure that everything is correct and click submit. You will be asked to verify your information before your profile will be able to show up in the search results. You can verify your listing with Google by postcard or telephone. Choosing to verify over the phone will allow you to complete your verification much more quickly.

Once you have verified your Google Local Maps listing you will want to start looking in your local search results for your listing for the keywords that you selected. Google recommends checking back in seven to ten days, but your Google Local Maps listing could show up in as little as a few hours.

When you have followed the steps above to create a Google Local Maps listing you have taken an important step for making your business more visible online by helping you to show up in the search engine results of your potential customer and clients in your local area. It will not be long before you begin to enjoy the rewards of targeted search engine traffic.

Google Local Maps is a very popular mapping service with 1 billion monthly active users, which, with the addition of your profile, will be able to more easily locate your business. In addition, Google Maps with Navigation, is also available on many mobile phones to provide directions and guides to take customers directly to your door.

If you are interested in taking advantage of Google Local Maps to increase your search presence, contact Local Map Fusion today at 1-877-264-5798.

Using Google Maps SEO for Maximum Visibility for your Local Business

Google Maps SEO can be a very important key to advertising your business in your local area. If you can benefit from local search results (and you probably can) and you are not ranking highly in the Google Local Listings for your category, then Google Maps SEO should be a primary focus of your online marketing and local search engine optimization efforts.

In the past few years more and more Local SEO companies have appeared. This is because Google Maps SEO continues to become more and more important to getting more business from Google. Google Maps SEO provides a great opportunity for you to get more visibility to your business online and bring customers right to your door.

Why has Google Maps SEO become so important? Studies show that 74% of all internet users perform local searches. This is because when people are looking to buy a product or service they will often search locally. Studies also show that over 46% of the traffic that comes from google maps results in sales. When you or your potential customers search for something in your local area, you often aren’t just looking for information, but you are looking to buy a local product or in the immediate future.

As Google Maps SEO has grown to be a more important part of online marketing strategy, many business owners have started to rely solely on it to generate more business. That can be a dangerous position for any small business to be in. By only relying on one SEO strategy you risk having something change, such as an algorithm, that could take you out of the top results.

When you begin doing Google Maps SEO be sure not to forget about organic search optimization to extend your reach online. PPC ads can also be an important part of your marketing mix to help you pull in more targeted traffic. Increase the visibility of your local business even further by taking advantage of social media marketing on Facebook and Twitter, try Facebook PPC. Advertise locally on websites that focus on your city or town. For the best results, take advantage of everything available online to help improve your business.

Are you interested in doing Google Maps SEO to get more visibility for your local business online? Call Local Map Fusion today at 1-877-264-5798.