Why Answering “What is Google Places?” is Important for your Business

What is Google Places, you ask? First let’s make sure you understand what Google Maps is. Google Maps is, a map. Google displays the map section just below the paid ads at the top of the search engine results page. Generally there are anywhere from one to seven listings for local businesses. Underneath the map section is where the organic results begin. Those with the strongest SEO in place are the pages that are displayed first.

Ask ten business owners “what is Google Places?”, and you will likely get a number of different answers. One business owner may call Google Places an online version of the phone book. Another may call Google Places a virtual storefront. Both business owners are correct in their descriptions of Google Places. For many local business owners the questions is not what is Google Places, but what can I make of it!

Google Places provides a page for every business that they find, whether you sign up for one yourself or not. Unlike with maps that show only the name and address, the places listing gives you the option to list all kinds of information about your business including your hours and contact information. You can enter a description and add pictures and videos. You can also choose categories that your business falls into. The more information you provide on your business, the more likely you will place high in local search.

When you ask some business owners “what is Google Places?” they may tell you about online reviews. Reviews are very important to your Google Places SEO. For consumers looking for businesses, it is helpful to see what other consumers think. Google can pull reviews from other sites and display them right on your listing. Customers can also review your business straight through Google Places.
When asking “what is Google Places?” you may first want to understand how the revolutionary business listing service began. It began when Google combined Google Maps and organic search results into listings just for local searches. The search engine leader developed this search filter just for searchers looking for businesses in their local area.

Smart business owners understand the importance of asking what is Google Places for their businesses. They know that to get more customers their businesses must rank high in local search results.

A surprisingly large percentage of small businesses have not taken advantage of this free service. If you own a small business, you must take advantage of Google Places to market your business to people on local searches, but first, you need to figure out, what is Google Places to you?

If you are still asking, “What is Google Places?” Call Local Map Fusion 1-877-264-5798 Today!

How Google Maps with Street View Can Get you More Customers

Google Maps with Street View as a part of your Google local SEO strategies is a great way for local businesses to get found by consumers looking for products and services nearby. Millions of people look at Google Maps with Street View everyday, and by focusing on the consumers in your area you can help to make it easier for them to find you.

Whether you are a larger established business or a small local company just starting out, it is smart to begin thinking locally because that’s where your customers are. If you are not already using local SEO strategies effectively and promoting your business with Google Places SEO then it is time to get started. When done well, local SEO is very helpful for increasing your search engine visibility for your local keywords.

When consumers find you on Google Maps with street view they are able to look at a variety of helpful business information such as, address, hours, phone number, pictures, maps, and a “street view” with pictures of what your business looks like and where it is located.

Businesses that use the Google Maps with street view program have their property photographed in 360 degree panoramic shots. These pictures show exactly what customers will see when they actually visit the business. If you are a business that is going to have Google Maps with street view pictures taken, Google recommends that you let your customers and employees know by putting up signs and making announcements. Google uses blurring technology to remove the faces of anyone that still appears in the pictures and does not publish photos if people can be seen.

Business owners can benefit greatly from the added exposure of Google Maps with street view. The service is free and gives consumers the opportunity to be sure about your business, and to plan their visit using Google Maps to get there. Street View is even available on Google Maps for mobile, for consumers on the go.

As a consumer being able to see what they can expect from a business in pictures ahead of time is a great help, to save time and potential gas money. By making your business visible on Google Maps with street view you can increase your visibility on Google Maps and Google Earth. As an added bonus, you are also able to use Street View imagery of your business on your own web sites to give virtual tours of what you offer.

If you are interested in taking advantage of Google Maps with Street View for your business but don’t know where to start, Call Local Map Fusion 1-877-264-5798 Today!

How Google Maps for Directions Helps your Business to be Found

Location based search results are a feature of Google search that provides many opportunities for local businesses. Google has been displaying these results for some time now and they give you the chance to narrow down your target market to just searchers in your local area. Local businesses often waste their energy trying to optimize their website globally, but with local SEO, when your customers use Google Maps for directions they are able to find your business easily.

If your business serves your local area, Google local SEO can really help. When you are optimized for local search, if your customers use Google Maps for directions they will be able to find you easily, which makes converting potential customers easier. With Google Maps Optimization you can make sure that you are targeting only potential customers that will actually want to visit your business.

When customers use Google Maps for directions they can see driving directions, multiple map views, business locations and contact information, and more. You then have the ability to bring your business to life with individualized Places pages where you can go into more detail about your business. If your potential customers cannot find you when they are using Google Maps for directions, you should work on setting up your local SEO, as soon as possible.

When you are working on Google Places SEO, you will be able to edit your listing to reach your desired demographic in a number of different ways. You will do this by adding keyword phrases to your content that are targeted towards people who might be interested in your products and services, by choosing categories for your business that will attract those who are looking for a business like yours, and by creating ads and deals that are designed particularly for your potential customers.

When you create your business listing on Google Places and have the corresponding business location marked on Google Maps for directions, you will be making sure that your business can easily be found by everyone who is searching for a business like yours in your area. This means that even if they don’t know the name of your business, or if they are searching with general keywords relevant to your business, you will show up when they use Google Maps for directions.

Everyone who searches the Internet using Google sees both Google Places page listings and Google Maps results. This means your business has an even better chance of increased visibility when you optimize for both.

Are you interested in learning more about how your business can increase traffic when your customers use Google Maps for directions? Call 877-264-5798 Today!

What you Need to Know about Google Local SEO for Mobile

Today, the internet can be accessed easily with a variety of technological devices and platforms. This often means that your business website can be viewed by a very large audience. With the increase of iphones and other popular smart phones, Google local mobile SEO has become a necessity. Internet searchers are often much more impatient while they are using their mobile devices, so it is important that you provide an optimized website just for mobile.

The first step in creating a mobile site for Google Local SEO for mobile is to figure out the content that you have to include. Because of the small screens on smart phones, you have to decide on the key pieces of information that your visitors will likely be looking for. Google Local SEO for mobile has become more important because more people are conducting searches through their mobile phones. Mobile is particularly useful for local search because many consumers use their phones for information while they are on the road.

The basic SEO best practices that apply to all websites still apply to Google Local SEO for mobile. This includes proper use of keywords, meta titles and descriptions, relevant and interesting content, and site maps, to name a few. Remember that the whole point of creating a mobile website is that it is optimized for the small screen.

Sometimes your keywords for Google Local SEO for mobile will be different from your traditional website and sometimes they won’t. It is always recommended that you do some keyword research when creating a new site for Google Local SEO for Mobile. You might discover that people are using completely different keywords to search while on their phones. Sometimes they will be exactly the same. Regardless, it is important that you know and optimize your site with the best keywords.

In addition to making sure that you do Google mobile SEO for your mobile site, it is also important to make sure it is optimized for local search. Note that, 61% of mobile users are searching for businesses in their local area.

It is important to remember Google local SEO for mobile when you are attempting to engage targeted local traffic. With the continuously increasing sales of smart phones and tablets over the past few years it seems definite that mobile searches will only continue to increase.
If you are interested in Google Local SEO for Mobile but don’t know where to start, give Local Map Fusion a call at 1-877-264-5798.