Bing is the search engine operated by Microsoft, so it’s ranking factors are different fro Google. If you want to have a higher rank result is Bing, you can’t use the same SEO strategy as same as in Google. Here are some tips you can optimisation your website for Bing.
1. The Age and Kind of Website Matter
Google typically favors websites which are newer and popular. Bing, according to Allen Moon on Entrepreneur, “places a lot of emphasis on the age of a domain.” Moon suggests that if you’re just starting out, you might need to buy an older domain name so that your site are going to rank higher.
Besides the age of a website, Bing also tends to favor domain names that are more official, such as “.edu” or “.gov” HubSpot further describes that “Google is fast to offer up socially related and useful sites whereas Bing is more intending to provide factually related information.”
This information may not help you if you have already got a website, but ti does clue you in on why your sparkling new site isn’t ranking as well in Bing. In the long run, this may not be a concern as your site gets older.
2. Have the Right Technical Requirements
You will discover six technical places that Bing focuses while ranking your site. These types of requirements include:
Page load time – remember, the faster the better.
Robots.txt – this effects where Bing bots can and can not go while crawling your site. Make sure it’s not blocked and accurate by reviewing this guideline.
Sitemap – Ensure that you take care of all of the URLs from your website by continuing to keep it clean and current. You might want to remove needless URLs.
Website Technology – Rich media can avoid Bing bots from crawling your web site. Bing suggests “a down-level experience which includes the same content factors and links as your rich version does.”
Redirects – If you need to move content between websites, Bing requires that you use a 301 permanent redirect.
Canonical Tags – When multiple URLs include the same content, the rel=canonical element can help Bing figure out which is the original. This, however, should not be used when moving content.
3. Use Straightforward Key phrases
Daniel Ruby states in a research report from Chitika that “Verbatim keyword matching is much more important for Bing traffic.” This indicates as opposed to Google, Bing doesn’t do well with broad-matching key phrases – Ruby uses 401K and Retirement Plan for instance. It’s also been discovered by Practis, Inc. that Bing uses “no more than 2 target keywords per page to improve Bing search engine rankings.”
UpCity suggests you use relevant and well-written key phrases for title tags, meta-descriptions and in H1 and H2. You should also utilize long-tail keyphrases that include your targeted words as well.
Extra tip: WordStream has a nifty keyword tool that can help you find the best phrases and words for Bing optimization.