Have you started to optimize your website? How do you to deploy your online presence to fascinate your customers through the campaign and make the orders? In SEO industry, there is a motto: content is king. That means contents of the website should be put in the priority position than others, such as links building, design and so on. Today we are going to talk about the SEO skill about content optimization: on page SEO.
Over the past few years, Google updates its algorithm for many times from PANDA to PENGUIN to ensure the search result be delivered more accurate for visitors. The used black hat SEO was punished and can’t be effective again. One of the signals is the keywords in meta tag has no effect on ranking factors. However, the unique and interesting content still the core of on page SEO.
Importance of on-page SEO
On-page SEO consists of all the elements of SEO. All the SEO process on your website so you can control every step without outside permission. If you own a website, you can control the technical coding modify, the or layout of your content and inside links. We believe on-page issues should all be tackled as they’re in your own hands if you are an experienced SEO expert. If you create an awesome website and submit its URL to Google, it will definitely start ranking. Focusing on on-page SEO will also increase the probability that your off-page SEO strategy will be successful.
Primary on-page SEO factors
There are three major on-page SEO factors should be focused on:
Excellence coding condition
The quality of your code should be high. Check if you’re not unintentionally blocking crawlers from indexing your website (we still see this happening!). WordPress is an SEO-friendly platform with a lot of SEO plugins (please check here) to help you fix coding issues you don’t even notice it. So if you’re using WordPress and configured the SEO plugin well, you’ll have most technical aspects of your on-page SEO covered.
Ask yourself why people visit your site? What is their purpose? Most likely because the website contains information they’re looking for. Therefore you should write excellent content according to the title. Search engines like Google and Bing have developed AI for a long time and the engine can analyze the content and understand your meaning. You can check the site with the highest ranking always has excellent content. Some of these articles even are forwarded many times in other websites. All the excellent content should be contained the right keywords, informative, and easy to read.
The third pillar is the user visiting experience. Users won’t spend too much time to analyze your website structure and find what is the content they want. So you posts need to easily understand and the website has a very clear layout and navigation. Most of the articles should be able to find not over 3 times clicks.
It’s always ignored by website master and business owner. The company website should be fast! Otherwise, the customer will left and click your competitors’ websites.